Deck the halls with Hallmark
Keepsakes help collectors make their season merry and bright
By Corbin Crable
When it comes to Christmas decorations, these collectors mean business.
And business continues to be good for Kansas City-based Hallmark Inc., which, while known globally for its greeting cards, is just as renowned for its annual new releases of keepsake Christmas ornaments.
The company itself, originally called ‘Hall Brothers,’ was founded in 1910 by 21-year-old J.C. Hall and his brothers, who seized upon the growing popularity of greeting cards in starting what would become a retail empire. Within 20 years, business was booming for Hallmark Inc. – so much so, that the Hall brothers signed the company’s first licensing agreement with Walt Disney …
In this issue…
Features
Mid-America News
Books for Collectors
Vintage Discoveries
Feature Articles
A Message From Our Editor
Kansas City’s veritable Christmas playground
by Corbin Crable
If you’ve ever sent or received a greeting card, chances are, it was a Hallmark card.
But the Kansas City-based Hallmark Cards Inc., founded in 1910, is so much more than cards. As you’ll learn in this issue of Discover Vintage America, their Christmas ornaments and collectibles have brightened homes for more than a century. And Kansas Citians have even built cherished holiday memories at an entertainment and shopping complex that rivals Santa’s workshop in the amount of Christmas cheer it spreads.
It’s been a holiday tradition for so many of we Kansas Citians to flock to Crown Center …
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Photo by discover vintage
