Do the Hustle! Disco made us boogie-woogie the night away in the ‘70s

Do the Hustle! Disco made us boogie-woogie the night away in the ‘70s

The iconic mirror ball, setting the tone and delighting disco dancers for decades. (Image courtesy of dancepoise.com)

March 2025

Cover Story

Do the Hustle!

Disco made us boogie-woogie the night away in the ‘70s

by Corbin Crable

Those who remember the bygone days of disco recall a colorful expression of freedom, a musical genre whose sound captivated the world but whose bright star faded quickly.

A call to go wild

Delighting listeners with four-on-the floor rhythm (a steady beat in 4:4 time with the bass drum hit on every beat), as well as the use of electric piano, brass, horns, syncopated basslines, and synthesizers, the genre was developed in the late 1960s. It seemed to be a high-energy response to those who felt that dancing had no place in music – especially from fans of rock, which had dominated airwaves in the 1950s and ‘60s. Disco ushered in the 1970s with a flair that dismissed those naysayers, with dance as one of the pillars of its subculture.

“Disco music in the ‘70s was just a call to go wild and party and dance with no thought or conscience or regard for tomorrow,” singer Martha Reeves once said of the genre.

And the world, it seemed, answered the call, with disco clubs being erected in what seemed like every major city. There, music lovers converged in loose-fitting, colorful clothes that made it easy to dance. They danced the Hustle, the Bump, the Watergate. The speakers poured out the sounds of artists like ABBA, KC and the Sunshine Band, the Village People, Donna Summer, and Diana Ross.
The 1960s were over. The ‘Me’ Decade had arrived – and with it, so had disco.

 

“Li’l Folks” comic panel

New York disco

A couple dances at a New York disco in the late 1970s. (Image courtesy of Getty)

vintage jester figure

Disco balls

The company Omega manufactured most of the disco balls found in clubs in the 1970s, with the 48-inch models selling for anywhere between $4,000 and $20,000 in today’s dollars. (Image courtesy of Future Disco)

Saving the day

Like so many other cultural trends, disco was born in New York City. It was early 1970, and a young DJ, David Mancuso, was planning to host a big party in his loft. The party – “Love Saves the Day” – was organized to celebrate Valentine’s Day. Hosted at Mancuso’s home, the venue, which quickly simply became known as ‘The Loft,’ would welcome only a select group of revelers. It was the very first underground dance party, and at its epicenter was Mancuso’s arsenal of high-tech music equipment, which, according to authors Bill Brewster and Frank Broughton, had to play music that was “soulful and rhythmic … and impart words of hope, redemption, and pride.”

From its very beginnings, disco was music for the “others” of society, played in music venues for African-Americans, Latino and Hispanic-Americans, Italian-Americans (especially in New York City), and gay Americans.

“Disco gave different communities a safe space to celebrate love and liberation. It was an opportunity to find people who looked like you, thought like you and — perhaps most importantly — danced like you,” according to an article on PBS.org. “This was especially liberating for the LGBTQ+ community. Oppression came from the legal system and friends, neighbors, colleagues, and police; it was illegal for two people of the same sex to dance together, let alone have public relationships. Even when a 1971 law made same-sex dancing legal in New York City, wider society refused to tolerate it. For many, being queer became about looking out for each other — and disco was one way to do that.”

“Saturday Night Fever.”

“Saturday Night Fever.”

John Travolta is featured on movie poster for the 1977 film, “Saturday Night Fever.” (Image courtesy of themoveiedb.org)

The hits keep comin’

The new sound combined elements of other music genres, from soul and funk to gospel and electronic. In disco clubs, colored tiles lit up on the dance floor to keep time with the beat of the music as mirrored balls shimmered and became physical manifestations of the upbeat tunes spun by disc jockeys night after night.

And in the span of just a few short years, the genre gave birth to some of the decade’s most memorable songs, which include:

 

  • “Bad Girls” by Donna Summer (1979) – “An energetic ode to ladies of the night,” according to forbes.com. Toot toot, hey, beep beep!
  • “The Hustle” by Van McCoy (1975) – The number one song on the Billboard Hot 100 in the summer of ’75, its tune was easy to dance to and its lyrics were easy to follow.
  • “Night Fever” by The Bee Gees (1977) – Made famous in “Saturday Night Fever,” it was one of the first disco songs to energize mainstream audiences.
  • “I Feel Love” by Donna Summer (1977) – According to Forbes, the song “makes you feel as though you’re on a dance-floor with only the speakers. The synthesized beat contrasted with Summer’s angelic vocals have a transformative effect only love can.”
  • “I Will Survive” by Gloria Gaynor (1978) – An anthem of strength, Gaynor’s timeless classic helps you pick yourself up and move on from a bad breakup.
  • “We Are Family” by Sister Sledge (1979) – An upbeat tune all about the power of community.
  • “Staying Alive” by The Bee Gees (1977) – Perhaps the most well-known mainstream song, forever linked to “Saturday Night Fever.”
  • “Boogie Nights” by Heatwave (1976) – With a jazzy beginning, this song had dancers tearing up the dance floor back in the day.

The common theme of these and other disco tunes – the joy found in liberation.

Donna Summer

Donna Summer

Donna Summer, 1978. (Image courtesy of Forbes)

Rotating disco ball

Rotating disco ball

Rotating disco ball. (Image courtesy of walmart.com)

Disco Nightclub

Disco Nightclub

Disco isn’t dead! Disco Nightclub is a popular dance club located in Chicago’s River North area, founded in 2016. The club is designed to evoke the glamour and energy of the 1970s. (Image courtesy of triphock.com)

Vintage disco albums

Vintage disco albums

Vintage disco albums featuring Kool & The Gang, ABBA, and Donna Summer. (Image courtesy of The Bulletin)

Meet you at Studio 54

And when it came to venues, there was perhaps no nightclub as liberating as New York City’s Studio 54, created, according to PBS, “as a playground for sex, drugs, and disco.” The club, which opened in April 1977, was exclusive on a level that David Mancuso had never envisioned – long celebrity guest lists contained names of celebrities representing a number of industries.

The galaxy of celebrities included Bianca Jagger, David Bowie, Cher, Diana Ross, Andy Warhol, Truman Capote, John Lennon, Debbie Harry, and Jerry Hall. Also spotted at Studio 54 – New York real estate mogul and future U.S. President Donald Trump with his then-wife Ivanna.

Owners Steve Rubell and Ian Schrager acted as the club’s gatekeepers, deciding who was “in” and who was “out.” Celebrities aside, those members of the public deemed to be “very beautiful” were admitted inside instantly; in a November 1977 interview, Rubell bragged, “I turned away 1,400 people last Saturday.”

Of course, the appeal of disco was that it celebrated those on the fringes of society; when disco branched out from larger cities and infiltrated smaller towns and suburbs – and with them, mainstream society – its popularity soared and, according to PBS, “became something unrecognizable.” Non-disco artists like musical powerhouses Rod Stewart and The Rolling Stones took on disco, taking the music and its messages from the smaller, independent artists who crafted it and placing it in the hands of major record labels. The classic 1977 film “Saturday Night Fever” brought the sounds of disco and disco culture onto the silver screen, with John Travolta as its new muse.

Meanwhile, on the small screen, the TV variety program “Soul Train,” hosted by Don Cornelius, brought disco into America’s living rooms.

Swedish group ABBA

Swedish group ABBA

Swedish group ABBA became one of the most commercially successful acts in the history of pop music, topping the charts worldwide from 1972. (Image courtesy of bbc.uk.co.)

“The heartbeat of the genre can’t be stopped”

As the decade came to a close, so too did the heyday of disco. Long-simmering tensions between producers of rock music and producers of disco music culminated in “Disco Demolition Night” on July 12, 1979, at Comiskey Park in Chicago. There, the MLB promotion featured a crate of disco albums being blown up on the baseball field. The field itself was heavily damaged, and large groups of the more than 47,000 attendees stormed the field, sparking a riot.
The genre blazed as brightly as a mirrored ball on the dance floor – and its influence on pop culture is “staying alive” even today.

“The heartbeat of the genre can’t be stopped,” the PBS article notes. “Disco itself may not exist as it once did, but this revolution has had an evolution, and now its impacts are breaking boundaries between genres — much as its original creators did. While the so-called “end” of the era is still disputed, what matters most is that the soul of disco is still alive in speakers, earbuds and dance clubs around the world.”

 

Dressing up for a night at the local disco club

Dressing up for a night at the local disco club

Dressing up for a night at the local disco club meant bright colors and form-fitting clothes with flared-leg pants for women in the 1970s. (Image courtesy of Pinterest)