In 2024, July celebrates its 40th anniversary as National Ice Cream Month, so grab a spoon and enjoy a heaping scoop while I share a bit about its history.

July as National Ice Cream Month

President Ronald Reagan designated July as National Ice Cream Month in 1984, while naming the third Sunday in July as National Ice Cream Day (so, this July 21, help yourself to that extra scoop of butter pecan). It makes sense that Reagan, himself a lover of sweets like the classic jellybean, would bestow this honor upon the month.

Locally, one of my favorite events associated with ice cream is the annual Vaile Mansion Strawberry Festival in Independence, MO, which occurs every June. Besides scrumptious strawberry ice cream being served to attendees, the festival also includes craft and antique booths, a classic car show, and baked strawberry treats. Still, it’s the strawberry ice cream that always seems to be a hit every year.

Using ice cream as the unifying element of a welcoming party or community gathering (as in an ice cream social) only makes sense, since it’s so universally beloved. The ice cream social can trace its roots back to 1744, before the birth of America itself. Thomas Jefferson was the first president to host an ice cream social in 1802 at the White House.

Like so many other items we take for granted in today’s world, ice cream was once a treat reserved only for the rich and influential. However, like those same items, it became easier to produce and thus more affordable and more available with the arrival of the Industrial Revolution of the 19th century. It’s been a treat synonymous with summertime ever since – and we Americans delight in it, with the average American consuming about 20 pounds of it – that’s 4 gallons – each year.

The most popular ice cream flavor in the country

Proving that when it comes to sweets, Americans are largely traditionalists, a September 2023 article published on delish.com lists good ol’ vanilla as the most popular ice cream flavor in the country (President Jefferson is often credited as the first American to produce an ice cream recipe, actually). Chocolate takes the number two spot, with cookies ‘n’ cream at number three, and my favorite – strawberry – at number four.

Ice cream, of course, populates a special place in our memories of cherished summer days with loved ones. When I was little and my grandparents came to visit, my grandfather always took my brother and I to a small Dairy Queen store a few minutes away from home, where we’d lick vanilla cones while he would enjoy a banana split.

This month’s cover story relays the history of outhouses, those quiet but stinky outdoor private places where everyone did their business in the 19th century.

First, however, I’d like to fast-forward through time to the mid-20th century, a time when tackiness could be found in every room of one’s house, from aspic in the refrigerator to shag carpet in the living room. The bathroom wasn’t spared from trends on which we now can look back and laugh, either. Conversely, some of the bathroom trends with which you grew up are ones you may remember fondly.
Good or bad, here are a few trends you might recall:

Carpet: Like nearly everything made since the Industrial Revolution, as the volume of carpet produced rose, its price soon saw a dip. In the postwar era, carpet production boomed, and American families in the suburbs snatched it up as it became more affordable. Despite its new affordability, however, carpets seemed to convey luxury and comfort.

Sometime during the 1960s, wall-to-wall carpeting in one’s bathroom became a desirable option – heightened risk of mold growth be damned. By the 1970s, shag carpeting had made its way onto toilet lids and even toilet seats as well (I shudder with revulsion at the thought, don’t you?). The garish trend finally died out during the 1980s. And speaking of which:

Padded toilet seats:

Most sources seem to agree that David Harrison invented these in 1993, though I’ve always thought they were older. Maybe that’s because my grandparents had them in every bathroom of their house. I can still hear the pppfffttttt sound the seats made when I sat on them.

Colored toilet paper: Who wants to wipe their tuchus with boring white toilet paper when mint green toilet paper exists? It was one of a rainbow of pastel colors in which toilet paper was made. The 20-year period between the 1950s and the 1970s saw the use of toilet paper in colors such as pink, blue, green, brown, and another shade of brown. In the ‘70s, however, doctors warned of the dangers of the dyes found in these colorful rolls, and the paper was summarily flushed away, lost to time.

Everyone knows there are two types of people: Those who crave sugary snacks, and those who would prefer something salty instead.

I’ve always fallen into the latter category — bring on the sodium chloride! As a child, at the dinner table, I would try to heavily salt my food, only to be stopped by my parents (thank goodness!). Now, as an adult, I still love salt, but I’ve been successful in finding healthful alternatives to it when seasoning my food.

Our bodies need salt – all of us, both humans and animals. Salt has been used to bring out the flavor in our food for millennia – long before recorded history (it’s done wonders for what we drink, too – sprinkling a dash of salt in your mug of beer will decrease the bitter taste of an IPA). Of course, in addition to being edible, its story is sprinkled with fascinating factoids.

The first recorded mention of salt

The first recorded mention of salt can be traced back to 2700 BCE in China. Cultures the world over valued salt due to its scarcity. Before the advent of the refrigerator, rubbing salt into cuts of meat helped to preserve them aboard merchant ships during journeys overseas. The only rock that we eat, salt also was used as currency in the ancient world (‘salt,’ in fact, is the root of the word ‘salary’). Salt remained important to both our dishes and our economies, being used in everything from agriculture to the roads on which we walk. In the New World, Native Americans made salt from brine springs. Large-scale production of salt began during the Civil War.

This issue of Discover Vintage America will present decades of vintage NASA collectibles, which have chronicled our fascination with space exploration for more than half a century. It only makes sense to do this on the heels of NASA’s announcement of the Artemis 2 project, expected to launch sometime next year. Four astronauts will conduct a flyby of the moon in the first scheduled crewed mission of NASA’s Orion spacecraft.

Down here on Earth, we can detect space travel in many other facets of our culture. First, however, it’s probably best to make the distinction between Space Age design and Atomic Age design, which can often confuse people because the two terms were sometimes used interchangeably.

According to Architectural Digest, the Atomic Age began after the U.S. dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki in 1945, ending World War II and signifying a new period in human history that would be marked by the potential use of atomic power and the terrifying prospect of Armageddon. It was in this year, too, that author George Orwell first gave a name to the hostility and tension between the United States and the Soviet Union – the Cold War.

Still, despite their dark origins, the design trends that came from this period were sleek, colorful and even playful. Atomic particles became incorporated into everything from architecture to kitchen appliances and from wallpaper to light fixtures.

Space Age design, however, began more than a decade later, with the launch of the Sputnik satellite in late 1957. This movement’s visuals possess their own distinct look, and ‘Space Age’ is no longer used interchangeably with ‘Atomic Age’ when referring to design trends. Unlike the fear associated with the use of atomic technology, visuals consistent with the Space Age were full of optimism in humanity’s exploration of worlds beyond Earth, and faith in the good our ongoing technological developments could harness. The movement found its way into pop culture with TV shows like The Jetsons featuring it prominently. Space Age influence can even be found in the world of fashion – remember the white go-go boots worn by Jane Fonda in her groovy sci-fi flick “Barbarella” (1968)?

Nowhere was Space Age design more readily present than in the 1964 World’s Fair.